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Toyota Debuts 'Highway to the Future: Mobile Hybrid Experience' National Tour


Toyota Motor Sales, USA, Inc announced today it will launch a nationwide tour called "Highway to the Future: Mobile Hybrid Experience," designed to provide consumers with a firsthand opportunity to experience automotive hybrid technology.

The tour debuts Jan. 11 at the San Jose International Auto Show and will travel to more than 150 events throughout the country during the next 18 months. Consumers will have an opportunity to test Toyota's Hybrid Synergy Drive system and learn about hybrid technology through a number of interactive educational exhibits and test drives.

"Most people have heard of hybrid technology and probably have a vague idea of how it works, but few have actually driven a hybrid and or taken an up-close look at its operation," said Celeste Migliore, Toyota's National Manager, Advanced Technology Vehicles. "This tour allows consumers to learn more about the technology behind this system and the benefits of hybrid vehicles."

Highway to the Future: Mobile Hybrid Experience is designed to provide attendees with the opportunity to get behind the wheel of the Prius, Camry Hybrid and Highlander Hybrid to experience Toyota's Hybrid Synergy Drive system for themselves. In addition to the on-road activities, the exhibits serve as a mobile museum to the environment and alternative fuels.

There are four distinct interactive learning areas within the exhibit.
  • "Alternative Fuels: Fueling the Future," identifies the differences in the various types of alternative fuels and how they are produced.
  • "Environment and Resources: Small Steps, Big Difference," shows attendees what they can do to make a difference to the environment.
  • "The Prius Driving Experience" simulates the current Hybrid Synergy Drive technology allowing visitors to interact with system while on screen instructions offer driving tips.
  • "Hybrid Technology: Not All Hybrids are Created Equal" exhibit gives visitors a better understanding of the various hybrid technology options on the market and how hybrids benefit the consumer and the environment.
The hybrid experience offers more than just interesting educational activities. It is designed to minimize its own environmental impact. Toyota will plant more than 50,000 trees in honor of those visiting the experience in conjunction with the National Arbor Day Foundation. These trees will help offset the "carbon footprint" of the trucks transporting the tour across the country and will continue to have a positive impact on the environment for years to come.

Toyota's Highway to the Future: Mobile Hybrid Experience will travel to more than 150 events across the 48 contiguous states during the next 18 months. For more information or the schedule of events please visit www.toyota.com/highway.





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