Environmental Protection & Preservation
The Home Depot Introduces Eco Options
The Home Depot, the world's largest home
improvement retailer, today expanded its long-term commitment to the
environment and sustainability by launching its Eco Options program in the
United States. Eco Options is a classification that allows customers to easily
identify products that have less of an impact on the environment and empowers
them to help make a difference in their own homes.
The Home Depot has identified more than 2,500 Eco Options products,
including all-natural insect repellents, cellulose insulation, front-load
washing machines, organic plant food and vegetables in biodegradable pots. The
wide array of Eco Options also includes compact fluorescent light (CFL) bulbs,
programmable thermostats and certified wood.
As The Home Depot works with vendors and independent experts, the Eco
Options line will be continuously expanded to include scores of innovative
products that reduce the impact on the environment.
As part of its Eco Options launch, The Home Depot will give away 1
million CFL bulbs at its stores on Earth Day, April 22, and will launch an
interactive Web site dedicated to the program. The CFL bulb has become an icon
of energy efficiency, and replacing 1 million incandescent bulbs with CFLs
will result in savings of $12 million in annual energy costs and reduce carbon
dioxide emissions by at least 147 million pounds.
As the market leader in CFL sales, The Home Depot sold more than 50
million CFL bulbs in 2006. "For more than a decade, The Home Depot has been a
proponent of environmental sustainability. From our wood purchasing policy to
having our first store certified as green by the U.S. Green Building Council,
we are committed to helping improve the environment and lessen our impact on
it," said Frank Blake, chairman and CEO of The Home Depot. "Eco Options is the
next step in expanding our commitment and making sure we help our customers
who want to make a difference themselves."
"As the world's largest home improvement retailer, The Home Depot can
provide the widest variety of environmentally friendly products at the best
value to more people," said Ron Jarvis, vice president of Environmental
Innovation at The Home Depot.
"The Home Depot is in the unique position to offer 1 billion customers
more options to improve their environment than perhaps any other retailer,"
Jarvis said. "The introduction of Eco Options is further testament to The Home
Depot's commitment to sustainability and to help its customers choose ways to
have less of an impact on the environment."
Products with the Eco Options label are either eco friendly by
definition, such as solar lights that use natural power, or have met certain
environmental performance criteria verified by Scientific Certification
Systems, an independent standards development and certification company. Eco
Options products fall into one of five categories: clean air, water
conservation, energy efficiency, healthy home and sustainable forestry.
The first Eco Options
displays are rolling out now in The Home Depot
stores across the country. The launch will capitalize on the growing trend of
consumers embracing environmentalism and seeking ways to protect the
The Company also is working to reduce its own impact on the environment.
To save energy in its stores, The Home Depot has begun the process of
replacing the incandescent bulbs in its Lighting department displays with CFL
bulbs. The bulb replacement is under way at 200 The Home Depot stores and will
be expanded to others throughout the year.
Also, The Home Depot has an agreement with The Conservation Fund to
offset all carbon emissions created by the Company's Atlanta headquarters and
a portion of emissions created by associates commuting to work there and
traveling on business. The Home Depot will fund the planting of thousands of
trees across metro Atlanta as part of The Conservation Fund's Go Zero program.
The Home Depot's commitment to the environment is being fortified by The
Home Depot Foundation, a leading organization dedicated to creating healthy,
livable communities by supporting the development of affordable, healthy homes
for working families and by planting trees in parks, in schoolyards and along
The Foundation is committed to investing $100 million during the next
decade in organizations to support the building of 100,000 affordable,
environmentally responsible homes and the planting of 3 million trees in urban
During its first five years, the Foundation has invested millions of
dollars in communities across the country. These funds have helped families of
modest means live in homes that they can afford to own and maintain in the
long term, and that provide safe, healthy environments, conserve energy, water
and other natural resources, use durable materials and offer access to
transportation and safe recreational areas.
Additionally, grants given by The Home Depot Foundation
have helped plant
and preserve trees to help cities deal with air and water pollution, urban
heat islands, stormwater runoff and erosion. In 2006 alone, the Foundation
supported the development of 9,000 affordable homes built responsibly, and the
planting and preservation of 300,000 community trees.
The Home Depot's environmental effort began in 1990 and has been marked
by several milestones. In 1991, The Home Depot published its first
environmental principles, which were adopted by the National Retail Hardware
Association and Home Center Institute. That same year, the Company began using
recycled content materials for store and office supplies, advertising, signs
and shopping bags.
Another milestone occurred in 1999, when The Home Depot issued its first
Wood Purchasing Policy. The policy is centered in the Company's pledge to give
preference to wood from forests managed in a responsible way and to eliminate
wood purchases from endangered regions of the world.
The Wood Purchasing Policy also calls for promoting and supporting the
development and use of alternative environmental products, and encourages the
Company's vendors and its suppliers of wood and wood products to maintain
compliance with laws and regulations pertaining to their operations and the
products they manufacture.
In 1996, The Home Depot received the President's Council for Sustainable
Development Award with Scientific Certification Systems and Collins Pine.
In March, The Home Depot was named 2007 ENERGY STAR Retail Partner of
the Year for the second consecutive year.
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