Environmental Protection & Preservation
During Earth Month, Whole Foods Market Encourages Shoppers to Try CO2 Weight Loss Program
Whole Foods Market, the world's leading natural and organic foods supermarket and America's first
national certified organic grocer, today announced that it has created a
"diet" plan not for the waist but rather for "waste" to help shoppers
reduce their carbon footprint on planet Earth. The first ever WHOLE EARTH
WEIGH-IN: 30 Ways in 30 Days program takes place during April, which is
"With each of us on average creating 94 pounds of carbon dioxide daily,
it is more important than ever to minimize our individual contributions to
global warming," said Michael Besancon, Southern Pacific regional president
and Green Mission task force leader for Whole Foods Market. "Whole Foods
Market is challenging shoppers to reduce their carbon dioxide emissions and
make some real changes to positively affect climate change."
The United Nations Intergovernmental Panel on Climate Change recently
released conclusive evidence that global warming is indeed happening
primarily as a result of the atmosphere being "overweight" with greenhouse
gases, such as carbon dioxide.
Beginning April 1st, Whole Foods Market shoppers will have the chance
to make a personal pledge online to reduce their carbon footprint,
calculate their own carbon emissions, and take active steps toward reducing
the country's rapidly expanding carbon footprint via the website
http://www.wholefoodsmarket.com. Shoppers can also find a user-friendly
WEIGH-IN guide book complete with 30 Eco-Action tips in Whole Foods Market
stores throughout April. A few examples include:
- Sun Power: Adjust your window blinds to reduce energy used for heating
- Quench with Respect: 80 percent of the 25 billion single-serving
plastic bottles Americans use each year end up in landfills. Recycle!
- Turn off Electronics: Simply turning off your TV, DVD player, stereo
and computer when you're not using them will save thousands of pounds
of carbon dioxide a year.
- Cut Back on Water Usage: In the U.S., 27 percent of our water is used
for bathing. Instead of taking a bath, take a quick shower and use a
water-conserving showerhead, which can save 350 pounds of CO2 a year.
"Our goal with this initiative is to become more aware of what we, as
tenants of the planet, contribute to global warming," said Besancon. "With
the online calculator and simple green tips that support a healthy planet,
shoppers will be equipped to prompt lifestyle changes now that can promote
cooling our planet for years to come."
Additionally, Whole Foods Market has teamed up with Green Mountain
Energy Company, the nation's leading retailer of cleaner electricity and
carbon offsets, for the WHOLE EARTH WEIGH-IN to provide an easy-to-use
calculator that will also track an individual's driving, electricity,
natural gas usage, consumption and air. Those weighing-in will also be
provided with suggestions that can show an immediate reduction to their
current carbon footprint.
To further inspire shoppers to decrease their "weight," the WHOLE EARTH
WEIGH-IN guide book gives shoppers the opportunity to "reduce with their
dollars" by using coupons throughout April from some of Whole Foods
Market's greenest vendor partners committed to CO2 reduction. They include:
- Organic Valley milk, eggs & butter
- Stonyfield Farm yogurt and energy drink
- Annie's Naturals salad dressing
- Annie Chun's noodle bowls
- Quorn meat-free entrees
- Green & Black's chocolate
- Clif energy bars
- Zia skincare
- Dr. Bronner's bar soap
- Avalon Organics bodycare
- New Chapter nutritional supplements
- Enzymatic Therapy nutritional supplements
- Seventh Generation household cleaners & paper goods
- Recycline tableware
- Ecover household cleaners
- Whole Foods Market 365 Everyday Value(TM) bodycare products
With more than 190 stores nationwide, in Canada and the UK, Whole Foods
Market's WHOLE EARTH WEIGH-IN underscores its commitment as one of the
country's leading change agents. The Company's internal Green Mission team
supports wise environmental practices and decision making within the stores
that positively impact the health of the planet, its people and its
Whole Foods Market has been a source for green empowerment since its
inception more than 25 years ago. In 2006, it was awarded the "Green Power
Partner of the Year Award" by the EPA for its environmental achievements.
Whole Foods Market is the only FORTUNE 500 Company to offset 100 percent of
its energy use in all of its stores, facilities and offices in the U.S. and
Canada with wind energy credits.
Besancon adds: "Together with our shoppers 'weighing in' at each Whole
Foods Market store around the country, we hope to ensure worldwide carbon
dioxide reduction through a collective combination of efforts, not just in
the month of April, but everyday."
The WHOLE EARTH WEIGH-IN officially launches in Whole Foods Market
stores in the U.S. with the opening of the Company's 195th store in Manhattan at Bowery and Houston Streets on March 29, 2007.
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