Environmental Protection & Preservation
Honda Racing F1 Team Launches Pioneering Environmental Concept
The Honda Ragcing F1 Team announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, Honda's RA107 F1 race car will simply feature a huge image of earth, in place of the traditional advertising and sponsor logos which have dominated F1 cars for decades.
The car's new look is a powerful call to action for fans, sponsors,
customers and members of the public to join Honda's commitment to help address
the environmental issues facing the world.
"This is an exciting concept for Honda on a global stage," said Jim
Miller, executive vice president of Honda Canada Inc. "We, as a major sponsor
of the 2007 Grand Prix du Canada in June, will partner with the Honda Racing
F1 Team to promote its environmental initiatives here in Canada."
Via the website www.myearthdream.com
, anyone who wishes will have the
opportunity to have their name on the car, make a pledge for a lifestyle
change to improve the environment, and make a donation to an environmental
charity. Under the concept of "our car is your car," each name will form a
tiny individual pixel which will help build the image of planet earth on the
car. Each name will be visible on the website when a pledge is made and will
be visible on the car with a microscope.
Universal Music, the largest music company in the world, and Gatorade are
the first global brands to partner with the team in this exciting new concept.
Existing partners have enthusiastically embraced the idea and all remain
involved with the team for the 2007 season. In addition, the team is delighted
to announce that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa
Denko, TUV and GF Agie Charmilles have joined the roster of team partners and
The Honda Racing F1 Team will work closely with global environmental
charities to develop Honda's existing environmental initiatives within the
world's most high profile motor sport.
According to Nick Fry, chief executive officer, Honda Racing F1 Team,
"Climate change is probably the single biggest issue facing the global
community and F1 is not immune from it. On the contrary, we believe that F1
with its huge global profile and cutting-edge technology can play an important
role in not only highlighting the issues but also playing our part in
developing solutions. In addition, F1's sanctioning body - FIA (Federation
Internationale de l'Automobile) - recognizes the opportunity for F1 to
showcase innovative technologies for the benefit of society for the long term.
For example, by 2009, devices for energy recovery will be in place on the
"We at Honda F1 are proud to dedicate our car to the environmental
challenge. We believe that practical solutions can stem directly from
engineers working on our F1 program. They are working harder than ever to
achieve our dreams and win the World Championship while embracing and
underscoring Honda's environmental initiatives. We hope that in raising
awareness and highlighting the issues, we will encourage members of the public
to come together and help take on the challenge of climate change."
Yasuhiro Wada, chairman of the Honda Racing F1 Team and general manager,
Honda Motor Company, said, "Honda has a huge desire to challenge for this
year's 2007 F1 World Championship. We hope this year will be a successful and
exciting season. Equally, we intend to give something back in the form of our
new environmental F1 concept, which we believe will bring something fresh and
new to motor sport.
"Honda constantly strives to be innovative in both its technology and its
thinking, and to sincerely respond to the demands of customers and society.
Honda has always made great efforts to contribute to the preservation of the
environment in its corporate activity. We hope this new initiative for Honda
in F1 racing will help to further stimulate awareness and interest across the
world for these important environmental issues."
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