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Freescale Challenges Designers Worldwide to 'Go Green'

In response to increasing customer demand for energy efficient and green products, Freescale Semiconductor is kicking off a green design challenge that encourages designing for the environment.

"One of the greatest challenges facing the engineering community is to increase energy efficiency in everything we create," Freescale Chairman and CEO Michel Mayer told a crowd of engineers at the Freescale Technology Forum (FTF) Americas in June.

Freescale invites embedded engineers and engineering students to participate in its first worldwide FTF Design Challenge to help make the world a greener place. Participants will create innovative, green electronic designs using a select group of solutions from the company's broad product portfolio.

"Energy management and other green issues are becoming major considerations in virtually every purchase decision: consumer or corporate," said Mayer. "We encourage the FTF Design Challenge participants to experiment and test the boundaries in designing energy efficient products."

Freescale actively encourages electronics innovation in engineering professionals and students alike. At FTF China in 2006, a group of students from Shanghai Jiatong University Joint Auto Lab used Freescale technology to develop a working fuel cell vehicle.

Earlier this year, the Freescale Black Widow Design Challenge invited engineers in the United States, Canada and Mexico to create the most inventive design using Freescale's highly integrated, low-end 8-bit MCUs with the option of employing the USBSPYDER08 Discovery Kit. The top three designs used Freescale semiconductor technology to create a myoelectric hand prosthesis; an "Etch-a-Sketch" toy that enabled sketches to be saved, retrieved and recreated electronically on the tablet; and a therapeutic massager.

Based on the overwhelming interest and success of the Black Widow Design Challenge, Freescale is opening this competition worldwide and focusing on green trends.

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