Environmental Protection & Preservation
London's Mayor Tells Residents to Recycle More
The Mayor of London, Ken Livingstone, today called on Londoners to aim to recycle three times more rubbish. Speaking at the launch of the new Recycle for London
public information campaign the Mayor highlighted that Londoners are currently recycling just over 20 per cent of their rubbish when over 60 per cent of what they put in their bins can be recycled.
The new advertising for the campaign depicts an annoying bin bag that is looking to be fed with all types of household rubbish. The adverts encourage Londoners to 'starve their bins' and instead feed their recycling box or bag. The campaign aims to build awareness and promote behavioural change and Londoners will hear the adverts on the radio, see them online and on the transport system - on tube and train carriage panels and on buses. The campaign will promote the recycling services of the boroughs and aims to improve London's recycling performance.
London needs to improve its recycling rate dramatically and quickly if London is to avoid facing Government fines for failing to deliver the requirements of the landfill directive (estimated as up to £1.7 billion between now and 2020).
Speaking at the launch today Mayor of London Ken Livingstone said: 'The gulf between what Londoners say they are recycling and what is required is still huge. In London we are recycling just over 20 per cent of our rubbish, yet when we asked Londoners if they are recycling, 93 per cent of people said they are recycling paper and 90 per cent say they are recycling glass all the time.
'If we don't recycle, our rubbish gets tipped into vast landfill sites in the home counties which are fast running out or it gets burnt, adding to our contribution to climate change. I am today calling on all Londoners to live up to their claims and wishes and get recycling.'
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