Environmental Protection & Preservation
NBC Universal Commits to Weeklong Environmentally-Based Programming Initiative
NBC Universal expands its ongoing environmental commitment with "Green is Universal" - an unprecedented, companywide weeklong programming effort. Through its worldwide programming, specials and consumer-focused events, the week will focus the entire company's resources and efforts toward educating viewers, web & wireless users, and the company's employees on ecological issues and our impact on the environment. NBCU's weeklong global event takes place Sunday, November 4 thru Saturday, November 10. "Green is Universal" marks the first initiative of the newly formed NBCU Green Council chaired by Lauren Zalaznick, Bravo Media President. The announcement was made by Jeff Zucker, President and CEO, NBC Universal.
The NBCU Green Council was unveiled May 24th as part of NBCU's "Get On Board" - a comprehensive, companywide program to improve the environmental impact of its operations by reducing greenhouse gases, raising awareness about green issues, and stimulating change in the media and entertainment industry.
"We need to not just think green, but act green," said Zucker. "This commitment to a week of programming is an incredible opportunity for NBCU to use the collective power of its platforms - broadcast, cable, and film - and consumer expertise and reach to further the message of environmental awareness and change."
"For the first time ever, the massive resources of the entire NBC Universal
family will stand together behind a single pro-social cause," said Zalaznick. "This far-reaching initiative represents the first step in our commitment to help raise environmental awareness and effect change both internally and externally."
Highlights from the "Green is Universal" week include:
NBC Entertainment programming, both scripted and unscripted, will adopt green-friendly and environmentally-oriented messages - across all dayparts - to promote the crucial issue of ecological awareness. Among NBC's many programs to feature this content will be the entire Thursday night line-up, including the Emmy Award-winning comedy "The Office," "My Name is Earl" and "30 Rock," the hit drama "Heroes" and "Deal or No Deal."
NBC News' platforms including "Today," "Nightly News," "Dateline," MSNBC and MSNBC.com, will support a week of special programming, including in-depth looks at the issues and some unique special broadcast events. NBC News' Chief Environmental Affairs Correspondent Anne Thompson will be featured throughout this special week of programming.
NBC Sports kicks-off "Green is Universal" week November 4th with its Sunday Night Football match-up between the Dallas Cowboys and Philadelphia Eagles. The broadcast will feature additional announcements about "Green is Universal," as well as incorporate the themes throughout its telecast on Sunday and the following Saturday's Air Force vs. Notre Dame game.
NBC's Owned & Operated Stations will devote daily news programming and online content to themed environmental reports, updates on local green efforts in the community and around the country, as well as launch a Green PSA promotion campaign.
Bravo's coverage across all screens - TV, Internet and phone - will include a special "Watch What Happens" broadband broadcast hosted by Andy Cohen featuring Bravo designers, stylists and chefs giving "Green Tips" on food, fashion, beauty, design and pop culture; as well as present internal processes to increase green behavior and help raise awareness throughout the office.
CNBC's programming throughout the week will focus on ways in which "going green" can make both a global impact and be financially beneficial. "The Big Idea with Donny Deutsch" will explore the most cutting edge and innovative "green" initiatives that businesses are implementing, as well as assess the impact that going green makes on a business' bottom line. And the "Fast Money" traders will discuss hot stocks that are both profitable and good environmentally based investments.
Emerging Networks' Universal HD has produced three half-hour specials based on short-films about protecting the environment, which will be broadcast during the "Green is Universal" week.
iVillage continues its existing "iGo Green" commitment creating additional consumer greening polls; serving as a company-wide directory for all NBCU green activities and information; becoming the definitive destination for green giving through iVillage Cares; and extending the existing green content (baby tips, home improvements, green recipes, etc.) deeper throughout the site.
SCI FI's week will include specially themed nights of programming including a green-themed episode of "Flash Gordon," a "Eureka" season one marathon with a "Technology and Science to the Rescue" theme, and movie night centering around our Dangerously Changing Planet.
Sundance Channel's weekly eco-destination, THE GREEN, is presented by Robert Redford and features an original 30-minute program followed by a documentary premiere every Tuesday evening. On Tuesday, November 6, THE GREEN features "Big Ideas for a Small Planet: KIDS" and the premiere of "Radiant City," Gary Burns startling new film about suburban sprawl and 21st century suburbanites. Interstitial series "Ecoists" and "Ecobiz" also will be shown.
USA Network's coverage will provide a national platform to celebrate eco-minded "Characters" who are effecting change. Through a series of on-air and online character vignettes, USA will recognize everyday activists, including celebrities, who are making a difference to help save the environment.
Additionally, Universal Pictures, Universal's U.S. theme parks in Orlando and Hollywood, NBCU International, Telemundo, Mun2 and Access Hollywood have all committed to programming and online specials and elements. More specific details will be announced from all the divisions in the coming months.
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