Environmental Protection & Preservation
Canadians Say the Environment And Global Warming are Top Issues
The environment and global warming - mentioned
by one-third of the population as top issues - continues to be seen as the
most important issue affecting the world today, far ahead of war (7%), turmoil
in Iraq and the Middle East (6%), conflict in Afghanistan (5%) and poverty
(5%), according to a new survey by TNS Canadian Facts.
Almost everyone thinks that global warming is a serious issue facing us
today (91% agree) and supports immediate action (89%). Support for action is
driven by a clear sense that global warming is not merely a theory; more than
eight in 10 are convinced that global warming has been scientifically proven.
Despite the public salience of the issue, there is a sense that
governments of all levels are not doing enough to tackle global warming. Seven
in 10 Canadians think the federal government (72%) and their provincial
government (70%) are not doing enough. Municipalities, perhaps surprisingly,
are more likely to be viewed as doing the right amount (32%) but even here
many Canadians would like to see more action (59%) through eco-friendly
programs and policies.
"Responsibility is clearly divided with many consumers pointing to
government inaction on the global warming file even as they themselves see
things they personally can do," said Richard Jenkins, vice-president of TNS
Generally speaking Canadians are most willing to do the relatively easy
and cost-free activities to reduce their environmental footprint. The top
three actions that Canadians are most likely to take to help the environment
are recycling (91% definitely will), purchasing appliances that are energy
efficient (66%), and replacing traditional light bulbs with
environmentally-friendly ones (63%). Canadians are not as willing, however, to
change their driving habits.
The study also found that there is a high level of interest in low-impact
renewable, green power. Although availability and methods of purchase vary
across jurisdictions, in general Canadians are not aware of the main options
when purchasing green power - bundled green power (23% aware), power
certificates (16%), or from independent retailers (17%). When it comes to
their specific area, few (9%) are aware of the ability to buy green power in
their area and fewer still (3%) are currently purchasing green power.
Just over half (55%) of all Canadians say they probably (36%) or
definitely (19%) would buy green power if there were a 10 per cent premium for
getting half of their power from environmentally-friendly renewable sources.
Atlantic and Quebec residents are the most likely to support the purchase of
"Green power options clearly empower citizens to make environmentally
responsible decisions and while many claim to be willing to pay the added
price, it is clearly only those most committed to environmentalism and who
have the financial resources to afford to do so who will carry through on
their good intentions," he added.
For the survey, TNS Canadian Facts
interviewed 1,016 nationally representative Canadian adults by telephone between July 9 and 13. The survey results are considered accurate to 3.1 percentage points, 19 times out of 20.
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