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Environmental Protection & Preservation

Tetra Pak Launches Carton Recycling Campaign in Minnesota

With growing consumer interest in sustainable packaging comes greater demand for recyclingempty cartons. Tetra Pak Inc., Eureka Recycling and the city of Saint Paul, MN today launched a public education campaign about the addition of aseptic packaging to its curbside recycling program.

City of Saint Paul Mayor Chris Coleman challenged residents to start adding both milk cartons (known by the industry as gable top packages)and juice boxes (aseptic carton packages) to their recycling. "We want Saint Paul to continue to be a model of recycling for other cities throughout the nation," he said.

"Recycling milk cartons and juice boxes helps us accomplish our mission of demonstrating waste is preventable," said Susan Hubbard, CEO of Eureka Recycling. "We want to collect every juice box and milk carton available to eliminate the high number of cartons ending up in the trash."

"Tetra Pak is working with local governments and recyclers to establish even more carton recycling programs nationwide," said Ed Klein, vice president of public and environmental affairs for Tetra Pak. "Our cartons are comprised of between 70 and 81 percent paper and can be made into paper towel and tissue products." Tetra Pak's goal is to increase curbside availability of aseptic cartons nationwide from 18 to 27 million households by 2012.

Tetra Pak aseptic packages keeps liquid food and drinks fresh without refrigeration for up to 12 months in a mostly paper carton. You can find 100% juice, soup, broth, soy and rice beverage packaged in aseptic cartons. And more products, such as table wine, flavored water, flavored and plain milk are now being packaged in this material.

"It's rewarding to see this program take off," said Tina Patton, market development specialist for the Minnesota Pollution Control Agency.

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