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Customers Can Now Purchase Wind Power Cards at Whole Foods Market

Customers headed to selected Whole Foods Market locations can now add wind power to their shopping lists. The Wind Power Card, a first-of-its-kind product, goes on sale today at almost 80 Whole Foods Market locations in Arizona, California, Colorado, Nevada, New Mexico, Oregon, Texas and Washington, allowing shoppers to purchase wind energy credits at the checkout counter.

Produced by Renewable Choice Energy and introduced exclusively at Whole Foods Market stores, the first Wind Power Card was sold today at the Whole Foods Market in Boulder, marking a historic turning point in the way consumers purchase wind power.

Wind Power Cards enable consumers to buy certified wind energy credits equivalent to a household's average monthly electricity consumption: 750 kilowatt hours for a family, 250 kilowatt hours for an individual. The cards retail for $15 and $5, respectively. Activated on purchase, and doubling as highly visual refrigerator magnets, the cards help support the development of renewable energy nationwide.

"Whole Foods Market is pleased to be able to offer the Wind Power Cards to our shoppers. A purchase of a Wind Power Card provides an opportunity for an individual or a family to help reduce their dependence on fossil fuels by supporting the production of renewable energy," said Michael Besancon, Whole Foods Market Southern Pacific regional president and Green Mission task force leader.

"We applaud Whole Foods Market for introducing this landmark product to consumers. Purchasing a Wind Power Card to offset your own energy consumption, or as a gift for others, is an affordable way to fight climate change," said Quayle Hodek, CEO of Renewable Choice Energy.

A leading national provider of wind power, Renewable Choice Energy is building the market for clean and renewable sources of energy through renewable energy credits (RECs).

"Wind Power Cards do not reduce or replace conventional electricity bills, but they offer consumers an opportunity to ensure that the energy they take from the grid is replaced with clean, renewable energy derived from wind power," said Hodek.

"I'm happy to have the opportunity to buy wind power!" said Kelly Notaras of Boulder, Colo., the first purchaser of a Wind Power Card.

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