AmerenUE Launches Pure Power Voluntary Renewable Energy Program
AmerenUE today officially launched
Pure Power, the company's voluntary renewable energy program, with a
special celebration in downtown St Louis. The celebration featured a 2.1-ton, 131-foot utility-grade wind turbine blade, plus remarks by St Louis Mayor Francis Slay, AmerenUE
President and Chief Executive Officer Thomas R Voss and Missouri Energy
Delivery Senior Vice President Richard Mark. The event also included
appearances by major early adopters, live music and snacks that included
power bars for all.
Emceed by Mark, today's 10 a.m. celebration at the Downtown St. Louis
AmerenUE Headquarters stressed the importance of renewable power
development and encouraged customers to sign up by checking the Pure Power
box on their bills, or calling 1-866-665-PURE (7873). Customers can also
sign up by visiting Ameren's Web site at http://www.ameren.com/purepower
By signing up for Pure Power, customers support the development of wind
power and other forms of renewable energy in Missouri and the Midwest
through the purchase of certified renewable energy certificates (RECs). In
August, Pure Power became Green-e(R) Certified by The Center for Resource
Solutions (CRS), a national nonprofit organization that works to build a
robust renewable energy market and increase consumer awareness of
At today's celebration, a number of early adopters were acknowledged,
and two offered remarks -- the first residential customer to sign up -- Amy
Johnston, of Chesterfield, plus the first large corporate customer to sign
up -- George Osman, director of Facilities for Monsanto.
The City of St. Louis is another supporter. Mayor Francis G. Slay said
today that the City supports clean energy options and encourages all
citizens to become stewards of the environment.
"Customers who choose to participate in Pure Power are taking part in a
program that supports the development of renewables and that meets strict
standards for environmental and consumer protection from the nation's
leading symbol for renewable energy excellence," said AmerenUE President
and CEO Voss.
3Degrees Group, Inc. -- formerly the REC and Utility Partnership
Division of 3 Phases Energy -- will develop and manage the Pure Power
program over the next five years.
Other major early adopters were acknowledged at today's event. They
include Advertisers Printing, Answers, Inc., Chrysler Group, Creative
Imaging, Crossroads College Preparatory School, Fusselman Salvage Company,
Jacob Development Group, Missouri Coalition for the Environment, St. Louis
Lithographing, Schlafly Beer, Signature Signs and Graphics, Walsworth
Publishing, and Waste Management. In addition, recognition goes to the
first Pure Power band in St. Louis -- the Ralph Butler Band.
At least half of the Pure Power demand will be met by new renewable
generators located within Missouri and Illinois. Seventy-five percent or
more of customer demand will support wind farms, with the balance
supporting other forms of renewable generation.
Customers participating in the program choose to pay an additional 1.5
cents per kilowatthour (kWh) for the electricity they use. Based on this
additional charge, a typical household using 1,000 kWh of electricity per
month would pay an additional $15.00 on the monthly bill. AmerenUE small,
medium and large business customers will be able to participate by
purchasing 1,000 kWh "blocks" of Pure Power for $15 per block. Business
customers can purchase as many blocks as they want.
Pure Power funds are used to purchase RECs from recently constructed
regional wind and other renewable generators on the customer's behalf.
AmerenUE does not profit from the program, and there are no contracts to
sign. Customers can stop participating at any time with no penalty.
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